About Us

Cross Company Culture & Value System

Since the beginning Cross Company was founded on principals of valuing our human talent and endeavoring to create a culture built on total honesty, trust, mutual respect, integrity and the highest standards of ethical business conduct.  And we hold all our associates  accountable to those ideals.

Because we are 100% employee owned  we see our associates are business partners, not employees. Therefore we practice a servant leadership style of management whereby management provides direction, tools and resources necessary for associates to do their jobs efficiently and effectively, and provides ongoing feedback and help when needed.

Because Cross Associates are employee owners, Cross management teams offer frequent communication about how Cross Company is performing and how management is doing its job and meeting objectives so that Cross Associates can hold management accountable.

We strive to create a friendly, fun and family oriented environment, so that Associates enjoy coming to work every day plus we celebrate our successes with fun activities!

Cross Company Divisions

Technologies to Improve Machine and Manufacturing Process Performance

Cross Company’s specialty is applying a wide range of technologies to improve machine and manufacturing process performance.  We help solve some of industry’s most challenging applications for:
 

  • Process Control & Instrumentation
  • Machine Automation
  • Hydraulic and Electronic Control Systems for Mobile Equipment
  • Fluid Conveyance Systems
     

We accomplish this with specialized sales and engineering teams in each of these respective areas, and also offer complete systems integration capabilities for process control applications.  Our 100% employee-owned ESOP culture ensures that our customers will receive honest answers, professional courtesy and outstanding customer service.

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Serving Customers Since 1954

Cross Sales and Engineering Company was founded in November 1954 by Bill Cross, a young salesman and professional engineer with an entrepreneurial spirit. Today Cross Company has 200 employee-owners serving customers in nine southeastern states.  Most importantly, Bill Cross instilled a company culture built on honesty, integrity, mutual respect, trust and the highest standards of ethical business conduct.  That culture has been a cornerstone of our company and still exists today.

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Executive Leadership

Committed to a Servant Leadership philosophy, the Cross Company executives proudly serve our associates! "We hire good people and then get out of the way." - Bill Cross

  • Steve Earley
    Steve Earley

    Steve Earley

    Chief Executive Officer

    Steve & Diane Earley

    Steve joined Cross Company in 1995 as our Planning and Development Manager. In 1997 he became President of Automation. Effective December 1, 2008, Steve was promoted to COO, and then CEO on December 1, 2009.

    Prior to Cross Company, Steve had a very successful consulting practice, served as Vice President Sales and Marketing for Pacific Scientific motion control division and Area Sales Manager for Eaton Corporation. He is a graduate of Rensselaer Polytechnic Institute in Troy, New York.

  • Jerry Bohnsack
    Jerry Bohnsack

    Jerry Bohnsack

    Chief Operating OfficerJerry Bohnsack | Cross Company

    Jerry joined Cross Company in 1997 as our Controller. In 2005 Jerry was promoted to CFO and served in this role until 2015. He was then promoted to COO. 

    He graduated from Appalachian State University in Boone, NC and received his Masters in Business Administration (MBA) from the University of North Carolina at Greensboro in 2001. Jerry was awarded CFO of the Year for the Triad for mid-sized companies in 2012. Jerry spent seven years with Regional CPA firm, McGladrey and Pullen.

  • Rock Able, Jr.
    Rock Able, Jr.

    Rock Able, Jr.

    President of Mobile Hydraulic & Control SystemsOscar "Rock" Able, Jr.

    Rock joined Cross Company in 1979 as Field Account Manager in our Mobile Hydraulic & Control Systems Division. His career with our company is one of steady progression into positions of greater responsibility. Rock was promoted to Regional Sales Manager in 1984, Vice President of Sales in 1995, and into his present role in 1998.

    He received both Bachelor of Science and Master’s Degree in Agriculture Mechanization from Clemson University in Clemson, South Carolina. Rock also attended the Young Executives Institute at the University of North Carolina.

  • Brodie Rudd
    Brodie Rudd

    Brodie Rudd

    Vice President of Marketing Brodie joined Cross Company in 1976 as a Fluid Power Territory Manager.  Since that time he has served Cross in other management roles including Fluid Power Industrial Products Sales Manager, Cross Hose & Fittings Division Manager, Cross Fluid Power Regional Sales Manager, and Director of Cross Engineered Systems.    In 2003 Brodie was promoted to Cross Instrumentation Group President. From 2011 through 2013 he served dual roles   as Group President as well as V.P. Corporate Marketing.  In March 2014 he relinquished his role as Group President to focus full-time on marketing. Brodie received his Bachelor of Science degree from Elon University in Elon, N.C. and his Masters in Business Administration from the University of North Carolina.

    Brodie joined Cross Company in 1976 as a Fluid Power Territory Manager.  Since that time he has served Cross in other management roles including Fluid Power Industrial Products Sales Manager, Cross Hose & Fittings Division Manager, Cross Fluid Power Regional Sales Manager, and Director of Cross Engineered Systems. 
     
    In 2003 Brodie was promoted to Cross Instrumentation Group President. From 2011 through 2013 he served dual roles   as Group President as well as V.P. Corporate Marketing.  In March 2014 he relinquished his role as Group President to focus full-time on marketing. Brodie received his Bachelor of Science degree from Elon University in Elon, N.C. and his Masters in Business Administration from the University of North Carolina. 

  • William Steury
    William Steury

    William Steury

    President of Motion ControlWilliam "Bill"  Steury

    Bill joined Cross Company in 2006 as Regional Sales Manager, preparing for his eventual role as executive leader of our Motion Control Division. Bill was promoted to Vice President of Sales in 2007 and Division President in 2008.

    Prior to joining Cross, Bill enjoyed a very successful career with General Electric. He joined GE in 1992 and progressed from field sales to VP of Sales and Marketing and eventually Sales Executive for their industrial market - including process automation, power, and drive systems.

    He also spent three years with Allen Bradley in a sales role. Bill received his Bachelor degree in Electrical Engineering from Michigan Technological University and his MBA from The University of Michigan.

  • Richard Consoli

    Richard Consoli

    President of Integrated SystemsRichard Consoli | Cross Company Integrated Systems

    Richard joined Cross Company in 2008 following Cross Company’s acquisition of Innovative Controls. Prior to joining Cross Company, Richard co-founded Innovative Controls in June of 1991. Innovative Controls became Cross Company Integrated Systems and is a process automation systems integration company serving manufacturing facilities in the southeastern US.

    Prior to starting Innovative Controls, Richard worked for Eastman Kodak, and then later for the Foxboro Company, as a Control Systems Engineer. Richard has a Bachelor Degree in Electrical Engineering from Auburn University with a minor in Control Systems. Richard has enjoyed a long career of engineering, management and sales experience and is pleased to be part of the Cross Company family of associates.
  • Jason Hicks
    Jason Hicks

    Jason Hicks

    President of InstrumentationJason Hicks and his family

    Jason joined Cross Company in 2000 following the acquisition of Automatic Controls. Jason became President of Cross Company’s Instrumentation Group in 2014. The Instrumentation Group is a manufacturer’s representative and value added distributor of products and solutions that help customers measure, analyze, control, and safely operate their processes.

    In his time with Automatic Controls and Cross Company, Jason has held numerous responsibilities in sales, operations, E-commerce, and management. Prior to his promotion, Jason spent 10 years as the Cross Company Instrumentation Regional Manager for the Tennessee Region.

    He holds a Bachelor Degree in Business Administration from the University of Tennessee. Jason resides in Knoxville, TN with his wife and three daughters, and is proud to be a part of the Cross Company family of Employee Owners.   

  • Teri Moore, SPHR
    Teri Moore, SPHR

    Teri Moore, SPHR

    Vice President of Human Resources

    Teri is the Vice President of Human Resources at Cross Company and has led Human Resources at the company since September 2009. She is in charge of developing and maintaining strategies for Employee Relations, Compensation, Employee Development, and Recruiting and Retention.

    Teri has been a top level executive leader in Human Resources for over 25 years. Her previous experience included Burlington Chemical Company, Burlington Research, and Universal Furniture. She was certified as a Senior Professional in Human Resources through the Human Resources Certification Institute in 1994. She continued to recertify and pursue continuing education in the field until she eventually earned the designation of Lifetime Certified Senior Human Resources Professional. Recently she earned certification as a Lominger Leadership Architect facilitator.

    Teri says “Being an HR professional at Cross Company is the most satisfying position in my career. I am working with the best and most talented people imaginable to achieve extraordinary goals. What more could you ask for?”